Fatigue. Sweat. Soreness. Tired. Repeat. Yep, sounds like the typical workout program; a program you need to be healthy and fit. Right?

Wrong.

The truth is, it's a great way to accelerate the aging process; to look older, to feel older, and to be less healthy. 

Who wants that?

No one.

Research ...

Hey, I realize viiiv Fitness is light-years ahead of the times, but c'mon, even a neurosurgeon should be able to quickly grasp the points I make, right? 

Wrong.

There is a big difference between being intelligent and being smart.

Intelligence is about gaining knowledge easily and quickly. It's a trait people ...

Let's make a deal.

You give me your clients for one month and I'll give you my clients for...wait, let's just make that one week. That's all it will take anyway.

Want to know what will happen?

Well, my clients will end up hating me and begging to come back and your clients will be asking you why you've been hiding ...

"I love my viiiv! (and not wasting my life working out).

Hanging out on an island beach last week."

-Brian Murray, M.Ed. Director of Clinical Research, viiiv Fitness 53 years old

Two monkeys walk into a lab. They lift weights. They get really strong. How strong?

I've said it before and I'll keep saying it, because it's the truth: changes in your strength are all about changes in your nervous system, not changes in the size or strength of your muscle fibers.

Here's more proof:

A ...

Recently I asked Cecilia if she would be willing to go through another session. The thing is, it had been more than 1 year since her last visit. She agreed.

Before beginning neither one of us had any expectations. This was purely experimental. So she went all-out for 5 seconds at 4 stations.

In the interest of brevity i'll just focus ...

Let's face it, exercise sucks! That's why it gets ridiculed and ignored. This 1937 quote from Paul Terry says it all: "When I feel like ...

One is 43 years old, the other is 45. One is, let's just say, an "athlete." The other is gifted with elite athlete qualities. One looks "doughy," the other looks like he could play free safety in the NFL. One is still at the top of his game after 20 seasons, the other was dominant for 12.

I'm talking about Tom Brady and ...

Click to Listen:

Truth Not Trends Podcast Episode #81: viiiv Fitness - Motionless Strength Training with Brian Murray

The Truth Not Trends podcast - where we teach you how to maximize your strength as safely and efficiently as possible!

Each episode ...

Did you know you can train fast without any movement whatsoever?

I recently stumbled upon a 2019 review article published in Strength and Conditioning Journal titled: "Why Fast Velocity Resistance Training Should Be Prioritized for Elderly People". This small review of 56 studies compared the improvements in muscle ...

You can give it everything you've got for 5 or 10 seconds. Those are your options with the viiiv Pro.

However, we occasionally get questions about why there aren't more options for longer durations. 

Most often the people who ask this question have heard about something called Timed Static Contractions (TSC). This practice ...

The viiivPRO 90º Seat Angle. It's a subject that arises occasionally, so let me put your mind at ease.

I firmly believe ...