The viiiv-C is now available.

With this incredibly affordable small footprint, you too can literally help cure the growing epidemic of weakness for millions of people by focusing on what matters most.

We've been taught that as we get older we're supposed to get weaker. And if you're like most, you probably believe ...

For 20 years I've been saying: "This is where everyone is going, they just don't know it yet."

There is no question that isometrics has far more to offer more people than traditional forms of exercise, particularly for the 20% of our population represented by the baby boomers.

Awareness ...

I recently saw a short clip of an interview on Instagram with Steven Kotler. 

Mr. Kotler is a New York Times best-selling author, award-winning journalist, and Executive Director of the Flow Research Collective.

The subject of this conversation was the relationship between thigh strength and mortality. ...

"We want to get to the starting line 80% in shape and 100% healthy rather than the other way around,"

said legendary track coach Harry Marra.

I love this philosophy.

It means don't let your training compromise your health; there's no benefit in being sore, fatigued, stiff, or mentally drained. ...