Twenty years of experience with clients using just seconds of isometric effort once a week has shown me why this approach is the simplest, most desirable, and most sustainable option for improving quality of life for every person, especially our older population.

So when I saw a recent 60 Minutes ...

It was just an idea about the difference between intelligence and smarts. It wouldn't have mattered if the comments were from a Ph.D in Nuclear Engineering, top of the class at Harvard Law, or Steven Hawking. The first person who came along and gave me material would bring my idea to life.

The roulette wheel just happened to stop at Neurosurgeon, ...

She is 70 with the body of a 38 year old.

You want proof of viiiv efficacy? This is the best there is...the impact it can have on ordinary people in real life.

Check out Patricia's numbers:

I hear it a lot. "Should I workout once a week, twice a week, once every other week, once every 21 days, once a month?"

Know what I think about workout schedules?

Screw that. 

There's a much better way that doesn't involve planning your life around multiples of seven. 

All you have to do is listen to ...

Fatigue. Sweat. Soreness. Tired. Repeat. Yep, sounds like the typical workout program; a program you need to be healthy and fit. Right?

Wrong.

The truth is, it's a great way to accelerate the aging process; to look older, to feel older, and to be less healthy. 

Who wants that?

No one.

Research ...

Hey, I realize viiiv Fitness is light-years ahead of the times, but c'mon, even a neurosurgeon should be able to quickly grasp the points I make, right? 

Wrong.

There is a big difference between being intelligent and being smart.

Intelligence is about gaining knowledge easily and quickly. It's a trait people ...

Let's make a deal.

You give me your clients for one month and I'll give you my clients for...wait, let's just make that one week. That's all it will take anyway.

Want to know what will happen?

Well, my clients will end up hating me and begging to come back and your clients will be asking you why you've been hiding ...

Two monkeys walk into a lab. They lift weights. They get really strong. How strong?

I've said it before and I'll keep saying it, because it's the truth: changes in your strength are all about changes in your nervous system, not changes in the size or strength of your muscle fibers.

Here's more proof:

A ...

Let's face it, exercise sucks! That's why it gets ridiculed and ignored. This 1937 quote from Paul Terry says it all: "When I feel like ...

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Truth Not Trends Podcast Episode #81: viiiv Fitness - Motionless Strength Training with Brian Murray

The Truth Not Trends podcast - where we teach you how to maximize your strength as safely and efficiently as possible!

Each episode ...

Did you know you can train fast without any movement whatsoever?

I recently stumbled upon a 2019 review article published in Strength and Conditioning Journal titled: "Why Fast Velocity Resistance Training Should Be Prioritized for Elderly People". This small review of 56 studies compared the improvements in muscle ...

The viiivPRO 90º Seat Angle. It's a subject that arises occasionally, so let me put your mind at ease.

I firmly believe ...

Will use of the viiiv Pro be sufficient for significant muscle growth? Yes.

In a 2014 study by Maeo et al titled Neuromuscular Adaptations Following 12 Week Maximal Voluntary Co-Contraction Training, subjects stood with their arm fixed at a 90 degree ...

Here's a common question we receive: Is there any research that shows the efficacy of the viiivPRO Isometric Machine?

Yes, there is a ton of peer-reviewed research on isometrics. Just ask Google and you will have more than enough to make your head spin. But before you go and ...

We regularly hear from people who wrestle with this question so I will address it en masse. Before I begin, there are two things you need to understand:

First, I want to say that I have nothing against ARX. It is a fine product produced by a company that has vision and great intentions for changing the landscape of the fitness industry. I ...

Over the past 17 years I have had many new clients come into my program who were already lifting weights as part of their exercise routine. They would usually ask, "Can I keep doing that?" My response was always, "Sure go ahead," knowing that eventually they would have a decision to make.

Almost immediately after beginning ...

It only takes a few seconds of maximum isometric effort to change a body for the better. 

Periodically I randomly select a person who needs the life-changing effects of a viiivPRO isometric exercise session and make them an offer they can't refuse: "If you show up on time and give me your best effort I will meet with you once a week ...

In my last article titled "Why Short Duration All-Out Isometrics Are The Natural Thing To Do," I made the connnection between pandiculation and maximum effort isometric contractions.

This builds ...

Over the past 17 years I have instructed clients to give it everything they've got at 4 stations for 5 seconds against an immovable object. Some will say that is irresponsible and dangerous, yet after all these years there has not been one injury. Hmmm. Am I just lucky?

Mark Twain said, "Most of what we know just ain't so." So let's ...