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Articles on isometric exercise, bone density, strength training, and metabolic health from viiiv Fitness.

Why 60% Effort Feels Like Progress (But Isn’t)
Strength Training Brian Murray - M.Ed. Director of Isometrics Advancement, viiivFitness Jun 25, 2026

Why 60% Effort Feels Like Progress (But Isn’t)

The viiivPRO is changing lives in 10 different countries (and counting). Customers, clients and...

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What Is Osteogenic Loading? How It Works, Benefits, and Who Needs It
Osteoporosis Rob Schweitzer Apr 12, 2026

What Is Osteogenic Loading? How It Works, Benefits, and Who Needs It

Quick Answer Osteogenic loading works by triggering the body's natural bone-building response -...

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THE REAL REASON YOU'RE GETTING WEAKER AND HOW TO FIX IT FAST
Exercise For Seniors Brian Murray, M.Ed. Director of Isometrics Advancement, viiiv Fitness Apr 5, 2026

THE REAL REASON YOU'RE GETTING WEAKER AND HOW TO FIX IT FAST

The viiiv-C is now available. With this incredibly affordable small footprint, you too can...

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ENDURANCE TRAINING THE SMART WAY
Sports Performance Brian Murray, M.Ed. - Director of Performance Enhancement, viiivFitness Feb 23, 2026

ENDURANCE TRAINING THE SMART WAY

Everywhere I look there is no shortage of content out there that will spark an idea for something...

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THE ATHLETE'S GAMBLE: WEIGHTLIFTING
Sports Performance Brian Murray, M.Ed - Director of Performance Enhancement, viiivFitness Feb 11, 2026

THE ATHLETE'S GAMBLE: WEIGHTLIFTING

There is no question the greatest athlete to ever walk the planet is fellow Auburn University alum...

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Bigger AND Stronger?
Isometric Exercise Brian Murray, M.Ed. Director of Isometrics Advancement, viiivFitness Jan 13, 2026

Bigger AND Stronger?

Isn't it interesting that the words bigger and stronger are always used together? Recently Scott, a...

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BUILT TO LAST
Isometric Exercise Brian Murray, M.Ed Director of The Way it Should Be, viiivfitness Jan 1, 2026

BUILT TO LAST

Twenty years of experience with clients using just seconds of isometric effort once a week has...

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Corey Martin on Going From Bodybuilding to viiivPRO
Static Contraction Training Rob Schweitzer Oct 30, 2025

Corey Martin on Going From Bodybuilding to viiivPRO

Corey Martin has been bodybuilding since his teenage years. Two years ago, his coach switched him...

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viiiv Fitness
Osteoporosis Brian Murray, M.Ed - Director of Clinical Research, viiiv Fitness Oct 29, 2025

Katy's Bone Building Results

In January 2024, Katy began her quest to strengthen her bones without medication. She wasn't yet...

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WE REVERSE BONE LOSS - Camie's Results
Osteoporosis Brian Murray, M.Ed - Director of Clinical Research, viiiv Fitness Sep 9, 2025

WE REVERSE BONE LOSS - Camie's Results

In the two years between Camie’s DEXA scans, her SPINE BONE MINERAL DENSITY (L1-L4) increased from...

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A PROFITABLE BUSINESS MODEL REVERSING OSTEOPOROSIS
Exercise For Seniors Director of Isometrics Advancement, viiivFitness Aug 11, 2025

A PROFITABLE BUSINESS MODEL REVERSING OSTEOPOROSIS

For 20 years I've been saying: "This is where everyone is going, they just don't know it yet."...

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ANSWERS TO QUESTIONS YOU MAY HAVE
Static Contraction Training Brian Murray, M.Ed - Director of Isometrics Advancement, viiiv Fitness Jul 24, 2025

ANSWERS TO QUESTIONS YOU MAY HAVE

I was recently contacted by someone interested in the viiivPRO and he had some specific questions...

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LOAD YOUR BRAIN - The Best Thigh Workout
Exercise For Seniors Brian Murray, M.Ed - Director of Isometrics Advancement, viiiv Fitness Jul 17, 2025

LOAD YOUR BRAIN - The Best Thigh Workout

I recently saw a short clip of an interview on Instagram with Steven Kotler. Mr. Kotler is a New...

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WORKOUTS WRECK PERFORMANCE
Strength Training Brian Murray, M.Ed. Director of Isometrics Advancement - viiiv Fitness Apr 21, 2025

WORKOUTS WRECK PERFORMANCE

After a year and a half, she said she needed more. I disagreed. Sounds like the beginning of a...

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Susan's Bone Density Results
Osteoporosis Brian Murray, M.Ed - Director of Real Results, viiiv Fitness Apr 3, 2025

Susan's Bone Density Results

Susan went a different route. She didn't like the radiation associated with DEXA scans so she...

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Before and After DEXA Scan Results
Osteoporosis Rob Schweitzer Feb 26, 2025

Before and After DEXA Scan Results

Boost Your Bone Health with Measured Isometric Strength Training Some recent before/after DEXA Bone...

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Cathy's Bone Density Results
Osteoporosis Brian Murray, M.Ed - Director of Real Results at viiiv Fitness Feb 16, 2025

Cathy's Bone Density Results

The results were back! In one year Cathy’s FEMUR NECK (the super important bridge between the thigh...

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Ozempic Causing Osteoporosis in Young People?
Osteoporosis Rob Schweitzer Jan 29, 2025

Ozempic Causing Osteoporosis in Young People?

In a recent viral post on X, singer Avery, who is in her 20's, said she was stunned to learn she...

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TOP DOWN, NOT BOTTOM UP
Strength Training Brian Murray, M.Ed. - Director of Evidence, viiivFitness Jan 5, 2025

TOP DOWN, NOT BOTTOM UP

One of the best things I get to see using the viiivPRO is the frustration a client displays when...

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WHAT MATTERS MOST
Exercise For Seniors Brian Murray, M.Ed - Director of Trouble Making, viiiv Fitness Dec 15, 2024

WHAT MATTERS MOST

"We want to get to the starting line 80% in shape and 100% healthy rather than the other way...

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Bulletproof Your Body
Strength Training Brian Murray, M.Ed - Director of Making True Believers Uncomfortable Dec 3, 2024

Bulletproof Your Body

I love sprinting. It's one of the best things you can do for your body. Sprinting and isometrics...

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Trouble at OsteoStrong?
Osteoporosis Brian Murray, M.Ed - Director of Clinical Research, viiiv Fitness Sep 24, 2024

Trouble at OsteoStrong?

Would you like to have your spine compressed? I’ll bet you don’t say yes. Unless you’re affiliated...

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NEW:  viiiv-C Animated Exercise Instructions
News Rob Schweitzer Sep 5, 2024

NEW: viiiv-C Animated Exercise Instructions

As we make progress towards the launch of the viiiv-C, the viiiv App is being updated with these...

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Jan DEXA Scan Results - More Details
Osteoporosis Brian Murray, M.Ed - Director of Clinical Research, viiiv Fitness Jun 16, 2024

Jan DEXA Scan Results - More Details

In my last post, I shared Jan’s DEXA Bone Density Scan results summary. ...

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viiiv Fitness
Osteoporosis Brian Murray, M.Ed - Director of Clinical Research, viiiv Fitness Jun 3, 2024

Jan's DEXA Scan Results

Jan was no different than most 74 year old women. With an osteoporosis diagnosis, and despite...

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viiiv Fitness
News Rob Schweitzer Feb 4, 2024

viiiv-C Demo Video

Just released: DEMO video of the viiiv-C We are still on schedule for a release date of September...

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viiiv Fitness
Osteoporosis Brian Murray, M.Ed - Director of Truth Seeking, viiivFitness Jan 11, 2024

Better Bones with viiivPRO

One of my clients recently shared with me 7 years worth of DEXA reports (bone density scans) and...

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viiiv Fitness
News Rob Schweitzer Oct 30, 2023

Introducing viiiv-C

Like a Time Machine for your body. 💪 Hate exercising? This is the way.

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viiiv Fitness
News Rob Schweitzer Aug 23, 2023

viiiv App Version 4.0 Released - DEMO

In the video below the new features of the viiiv App Version 4.0 are demonstrated:

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viiiv Fitness
Sports Performance Brian Murray, M.Ed - Director of Trouble Making, viiiv Fitness Apr 11, 2023

DEAR STRENGTH COACH, YOU’RE FIRED

A YouTube video recently popped up on my screen titled NFL Strength Coach Debunks Everything. You...

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viiiv Fitness
News Rob Schweitzer Mar 21, 2023

viiiv App Upgrade - Version 4.0 Features

We are pleased to announce the upcoming release of version 4.0 of the viiiv App. This is a major...

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viiiv Fitness
Sports Performance Brian Murray, M.Ed - Director of Trouble Making, viiiv Fitness Mar 5, 2023

NFL BENCHES THE BENCH PRESS?

The Annual NFL Combine took place recently. This is where prospects are tested and measured every...

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viiiv Fitness
News Rob Schweitzer Feb 6, 2023

Buy Now, Pay Later with Affirm

We are pleased to announce the addition of Affirm as a Consumer financing payment option on ...

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viiiv Fitness
Isometric Exercise Brian Murray, M.Ed - Director of Truth Seeking, viiivFitness Jan 16, 2023

THE NEUROSURGEON AND THE DUMBASS -- RELOADED

It was just an idea about the difference between intelligence and smarts. It wouldn't have mattered...

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viiiv Fitness
News Rob Schweitzer Jan 5, 2023

Franchise Partnership Between viiiv Fitness and Nasa Strong Announced

ORLANDO, FLA. (PRWEB) JANUARY 05, 2023: viiiv Fitness, a leading provider of isometric strength...

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viiiv Fitness
News Rob Schweitzer Oct 21, 2022

viiiv Fitness is Awarded Patent for Torque-Frame Technology

It took longer than it should have due to COVID lockdowns and the resultant backlog at the Patent...

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viiiv Fitness
News Rob Schweitzer Sep 6, 2022

viiivPRO Is Now in Australia

We just delivered (2) viiivPRO machines to Sydney, Australia! This is the first time we have...

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viiiv Fitness
Isometric Exercise Brian Murray, M.Ed - Director of Clinical Research, viiiv Fitness May 1, 2022

70 GOING ON 38

She is 70 with the body of a 38 year old. You want proof of viiiv efficacy? This is the best there...

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viiiv Fitness
News Rob Schweitzer Apr 13, 2022

ViiV Fitness IS NOW viiiv Fitness

After a protracted trademark dispute with ViiV Healthcare, a pharmaceutical company focused...

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viiiv Fitness
Isometric Exercise Brian Murray, M.Ed - Director of Clinical Research, viiiv Fitness Mar 22, 2022

REGULARLY IRREGULAR

I hear it a lot. "Should I workout once a week, twice a week, once every other week, once every 21...

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viiiv Fitness
Isometric Exercise Brian Murray, M.Ed - Director of Clinical Research, viiiv Fitness Dec 23, 2021

SAVE YOUR LIFE ENERGY

Fatigue. Sweat. Soreness. Tired. Repeat. Yep, sounds like the typical workout program; a program...

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viiiv Fitness
Isometric Exercise Brian Murray, M.Ed - Director of Clinical Research, viiiv Fitness Jun 28, 2021

THE NEUROSURGEON AND THE DUMBASS

Hey, I realize viiiv Fitness is light-years ahead of the times, but c'mon, even a neurosurgeon...

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viiiv Fitness
Isometric Exercise Brian Murray, M.Ed - Director of Clinical Research, viiiv Fitness Jun 14, 2021

I'LL TRADE YOU

Let's make a deal. You give me your clients for one month and I'll give you my clients for...wait,...

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viiiv Fitness
Metabolic Age Brian Murray, M.Ed - Director of Clinical Research, viiiv Fitness Jun 10, 2021

I LOVE MY viiiv

"I love my viiiv! (and not wasting my life working out). Hanging out on an island beach last week."...

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viiiv Fitness
Isometric Exercise Brian Murray, M.Ed - Director of Clinical Research, viiiv Fitness May 6, 2021

THIS COULD CHANGE THE WORLD

Two monkeys walk into a lab. They lift weights. They get really strong. How strong? I've said it...

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viiiv Fitness
Epigenetics Brian Murray, M.Ed - Director of Clinical Research, viiiv Fitness Mar 23, 2021

BREAKING NEWS! ONE YEAR OFF AND NO STRENGTH LOSS

Recently I asked Cecilia if she would be willing to go through another session. The thing is, it...

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viiiv Fitness
Isometric Exercise Brian Murray, M.Ed - Director of Clinical Research, viiiv Fitness Mar 19, 2021

viiiv MEANS FREEDOM FROM EXERCISE

Let's face it, exercise sucks! That's why it gets ridiculed and ignored. This ...

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viiiv Fitness
Sports Performance Brian Murray, M.Ed - Director of Clinical Research, viiiv Fitness Mar 9, 2021

WHY TOM BRADY STILL KICKS ASS AND TIGER WOODS DOESN'T

One is 43 years old, the other is 45. One is, let's just say, an "athlete." The other is gifted...

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viiiv Fitness
Isometric Exercise Brian Murray, M.Ed - Director of Clinical Research, viiiv Fitness Feb 14, 2021

TRUTH NOT TRENDS PODCAST EPISODE 81

Click to Listen: Truth Not Trends Podcast Episode #81: viiiv Fitness - Motionless Strength ...

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viiiv Fitness
Isometric Exercise Brian Murray, M.Ed - Director of Clinical Research, viiiv Fitness Jan 13, 2021

TRAIN FAST WITHOUT MOVEMENT

Did you know you can train fast without any movement whatsoever? I recently stumbled upon a 2019...

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viiiv Fitness
Static Contraction Training Brian Murray, M.Ed - Director of Clinical Research, viiiv Fitness Dec 14, 2020

85 SECONDS TOO LONG

You can give it everything you've got for 5 or 10 seconds. Those are your options with the viiiv...

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viiiv Fitness
Isometric Exercise Brian Murray, M.Ed - Director of Clinical Research, viiiv Fitness Oct 30, 2020

THE viiivPRO SEAT ANGLE

The viiivPRO 90º Seat Angle. It's a subject that arises occasionally, so ...

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viiiv Fitness
Metabolic Age Brian Murray, M.Ed - Director of Clinical Research, viiiv Fitness Sep 30, 2020

WHY PINK FLOYD'S ROGER WATERS BOUGHT A viiivPRO

The short of it is: He likes the motionless style and simplicity of the viiivPRO. Despite owning a...

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viiiv Fitness
Metabolic Age Brian Murray, M.Ed - Director of Clinical Research, viiiv Fitness Aug 20, 2020

YOUNGER NEXT YEAR: METABOLIC AGE STORIES

Would you like to be younger next year? Of course you would. Who wouldn't? You know you can do it...

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viiiv Fitness
Osteoporosis Brian Murray, M.Ed - Director of Clinical Research, viiiv Fitness Jul 30, 2020

AGE-RELATED WEAKNESS: NERVE OR MUSCLE?

For a long time now it has been assumed that the primary cause of the age-related decline in...

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viiiv Fitness
Static Contraction Training Brian Murray, M.Ed - Director of Clinical Research, viiiv Fitness Jun 10, 2020

THE NEW MINIMUM EFFECTIVE DOSE

A popular buzzword in the high intensity training strength training community is Minimum Effective...

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viiiv Fitness
Isometric Exercise Brian Murray, M.Ed - Director of Clinical Research, viiiv Fitness Apr 19, 2020

Muscle Growth With The viiivPRO

Will use of the viiiv Pro be sufficient for significant muscle growth? Yes. In a 2014 study by Maeo...

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viiiv Fitness
Isometric Exercise Brian Murray, M.Ed - Director of Clinical Research, viiiv Fitness Mar 24, 2020

IS THERE ANY RESEARCH?

Here's a common question we receive: Is there any research that shows the efficacy of the viiivPRO...

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viiiv Fitness
Isometric Exercise Brian Murray, M.Ed - Director of Clinical Research, viiiv Fitness Mar 17, 2020

viiivPRO or ARX?

We regularly hear from people who wrestle with this question so I will address it en masse. Before...

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viiiv Fitness
Isometric Exercise Brian Murray, M.Ed - Director of Clinical Research, viiiv Fitness Feb 11, 2020

viiivPRO MAKES WEIGHT LIFTING OBSOLETE?

Over the past 17 years I have had many new clients come into my program who were already lifting...

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viiiv Fitness
Isometric Exercise Brian Murray, M.Ed - Director of Clinical Research, viiiv Fitness Nov 2, 2019

LIFE-CHANGING RESULTS IN SECONDS

It only takes a few seconds of maximum isometric effort to change a body for the better....

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viiiv Fitness
Isometric Exercise Brian Murray, M.Ed - Director of Clinical Research, viiiv Fitness Apr 14, 2019

HOW YOU SHOULD FEEL AFTER A WORKOUT

In my last article titled "Why Short ...

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viiiv Fitness
Isometric Exercise Brian Murray, M.Ed - Director of Clinical Research, viiiv Fitness Mar 12, 2019

WHY SHORT DURATION ALL-OUT ISOMETRICS ARE THE NATURAL THING TO DO

Over the past 17 years I have instructed clients to give it everything they've got at 4 stations...

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viiiv Fitness
News Brian Murray, M.Ed - Director of Clinical Research, viiiv Fitness Jan 11, 2019

Introducing the viiivPRO

Hi Gang, It's Brian Murray here, one of the old SuperSlow instructors from back in the day, and I...

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